Press Release
Zipcar Brings Montague Bikes Into the Fold with the Low-Car Diet
CAMBRIDGE, MA – August 15, 2009 – Montague Corporation, the world leader in full size folding bikes, announces its partnership with Zipcar in launching their Low-Car Diet. Zipcar’s Low-Car Diet gives people the opportunity to experience a healthier and less expensive lifestyle. By handing in their car keys for one month, participants will incorporate biking, walking and the use of public transportation into their everyday lives. This month-long program has great personal, environmental, and economic benefits.
Montague will be supporting the low-car lifestyle by giving away a SwissBike TX folding commuter bike to a lucky participant in each of the 13 major Zipcar cities worldwide. These bikes will play an integral role in demonstrating the full potential of the Low-Car Diet. By using a Montague SwissBike in conjunction with Zipcar, participants have yet another car-less mode of transportation, easily able to bridge the gap between public transit and driving. Montague’s folding bicycles can quickly compact to fit in the trunk of a Zipcar, allowing participants to drive part way, park, and pull out their folding bike for the rest of the journey. This new “Park & Ride” concept makes multi-mode transportation practical and convenient.
“This partnership is essentially an extension of our personal philosophy,” said David Montague, president of Montague Corporation. “It’s based around the idea of giving people the ability to choose to the moment how they would like to move, be it by bike, walking, public transportation or Zipcar. The Low-Car Diet easily demonstrates how various modes of transportation are not mutually exclusive, but can work as compliments providing users with different options allowing them to choose the most efficient means of moving.”
All Montague bikes quickly fold down to 36” x 28” x 12” without the use of tools. The entire package weighs about 30 lbs making it easy to transport while folded. The bikes come standard with 26” wheels and eyelets for racks and fenders, and are also serviceable at any local bike shop. The SwissBike TX has an MSRP of $699.00 and is available through www.montaguebikes.com.
About Montague Corporation
Montague Corporation is based in Cambridge, Massachusetts and is dedicated to advancing cycling through the development of inventive technologies that provide its customers with an unprecedented combination of performance and convenience. Visit www.montaguebikes.com or call toll free (800) 736-5348 for more information about Montague Bikes and SwissBike products and technologies.
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