Many of the fine crew from Montague HQ are currently in Friedrichshafen, Germany attending the great yearly pilgramage point of all things cycling – or to put it another way – one of the largest industry tradeshows: Eurobike. The newest inventions and ideas in cycling premier here for the world to see and admire, and Montague has a surprise to add into the mix.
The image above in our booth presently and is the first signage of a new program for 2013. A frame program – basically a bicycle equivalent of an open canvas. A frame for what you want to do – be it road or mountain, and then you choose the rest. We’ve been listening carefully to our friends, fans, and shops – and this is what everyone has been asking for! For 2013 certain frame models will be available to order as frame only for putting together custom-build bikes. We’ll still be providing complete bikes, of course, as we always have – but this is an answer to what so many have requested for quite some time.
More details are coming out for the domestic market for Interbike in September, so we have our work cut out for us, but it is amazing to see how – when you dare to dream, and you have passionate people on your team, just exactly what is possible.
If you happen to be at the show, stop by an visit us at Booth B1-510! Or maybe we’ll see you at Interbike in September in Los Vegas!
Here’s the booth just before the gates opened and the crowds came through:
